Exploring the design and development of InfoX, a real-time insights platform tailored for healthcare professionals and industry experts.
InfoX was designed to provide healthcare professionals with curated, real-time insights into industry trends, competitor movements, and regulatory changes. Our goal was to build an intuitive, data-rich platform that enhances decision-making and keeps users informed of relevant developments.
Through user interviews and competitor analysis, we identified a need for easily accessible, up-to-date information tailored to healthcare trends. Users expressed frustration with fragmented information and lack of customization in existing solutions.
Analysis revealed that existing platforms often lack user-friendly customization features, leading us to prioritize advanced filtering and personalized curation.
DynaMed and UpToDate are trusted tools for clinicians but lack the customization, trend-focused content, and advanced filtering that researchers need for a comprehensive, mobile-first experience.
In the initial stages of developing InfoX, we conducted extensive ideation and brainstorming sessions to identify user needs, explore possible features, and address usability challenges. This process involved collaborative workshops, sticky note mapping, and early wireframe sketches to visualize core functionalities and user workflows.
Initial ideation sessions using sticky notes to organize and prioritize user needs for features like Search, Filters, and Analysis.
Early wireframe sketches and feature concepts, including proposed layouts for the dashboard and data visualizations.
Integrated real-time data sources to ensure that users receive the latest updates as they happen, enhancing the platform's relevance and utility.
Created dedicated boards for sectors like Competitor News, Medical Devices, Regulatory News, and Oncology News, allowing users to focus on specific areas of interest.
Implemented robust filtering options to allow users to search by sources, date range, and topics, providing a highly customizable search experience.
Developed a Curation Hub that recommends content based on the user's interests, making InfoX a more engaging and user-centered platform.